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Did you know that every FedEx Ground and Home route is essentially an independently owned franchise? The reason I know this is that one of my friends and his family own lots of them. We used to live across the street from each other so we’ve had a lot in common: houses, kids, Madden 2010, golf, landscaping, vacations, Casey’s Pizza and boxes. One year my friend and I golfed at least a 100 times. FedEx is my ecommerce business’ shipping partner - so we’re always talking about boxes. One of his personal trucks theoretically drops of the wine to me when we have a bad address <- that’s not happened yet.
It’s always important to set goals, plan strategically and tactically execute against a business plan. I read a linked Forbes article in the KC Star about how this last Holiday Season’s total click and mortar revenue in the US was 10% of brick and mortar sales. We matched that here at CellarandLoft.com – we did about 10% of what the store did. Now we have a benchmark to set some goals against. Now I’m not trying to let all of my super-secret business empire building goals out the door, but selling wine online and shipping boxes of wine is not real complicated. I made a living managing large technical projects and teaching college on the side for a long time. I managed teams building some really complicated ecommerce websites for companies. Like companies that do $80 Million a year, have 10,000 SKU’s, and spend six figures a year on very complex features. We carry 750 or so wines here at CellarandLoft.com. While my ecommerce site kicks major ass, it’s not a feature heavy site. There are twelve bottles of wine in a case. I have 7 different shippers. I run every department. It’s just not real complicated.
It gets complicated when you grow, though, and that’s what we intend to do. We will have a warehouse by EOY, and inventory management systems integrations will become complex business issues that we’ll tackle this year, too. But my real goal is to get better about talking about boxes with my friend on the golf course. I need some people that handle my boxes, because he’s got box people and I feel inferior in our discussions for childish purposes. So, I’m going to get some part time help even if I lose a little money so I can bemoan my box people while trying to make birdie on the golf course this year with my friend. That and Dad, I am going to kick your ass this year in sales. I plan to match or exceed the Kansas City location revenue by end of December or sooner.
Oh, and I will be in the store every day and night doing what we do. I look forward to a great 2015 with you all.
House Wine, Siesta, and Why Every Person (except prisoners and children) on Earth Should Keep a Case of Chianti on Hand
I’ve spent a month of my life in Italy over several trips. I love to siesta. I really love it. I don’t understand why we have to stop napping at five years old in America. It would benefit all of us to drink a glass of wine and take a little nap every afternoon from 3-5… [...]
I’m a retailer, and this is the Holiday season. We’ve been really busy. One day we actually measured, and our staff walks about 5 miles a day in our little shop when we are really busy. After 5 straight 12 hour days, and 25 or so miles of walking, I prefer to relax in [...]
There’s not a better way to get my attention than to mention God’s most perfect food: Bacon. According to the winemaker of the wine we are currently featuring, it pairs well with Pelardon cheese and bacon chips. Sold. I didn’t even need to try it, but we did, and it’s outstanding.Chateau Paradis is an [...]
Bordeaux.When folks consider purchasing Bordeaux, many become immediately confused and perhaps a little intimidated. Bordeaux, after all, is the world’s major wine industry capital (according to Wikipedia). There’s a future market for it. There are 1,000’s of different kinds of Bordeaux. The “best” Bordeauxs can cost lots of money, too. For example, I could get you [...]
Hi Folks,Happy Thanksgiving, from my family to yours.My Father Bill, Brother Quentin, and I started our outstanding wine club in 2001. Here we are 13 years later, and our club and business have never been stronger. We’re expanding and changing as always - 2015 is going to be a great year. Keep checking back for updates, but I [...]
Our family is proud to announce that we've launched our e-commerce store. All in-store wine and spirit products available online. Free shipping case specials are available. We've also got a shop site (store.cellarandloft.com), detailing local activities and tastings for our wine, spirit and beer clubs. Best Pizza in town.